{"id":9787,"date":"2022-09-18T05:48:27","date_gmt":"2022-09-17T20:48:27","guid":{"rendered":"https:\/\/hanami-web.tokyo.jp\/blog\/?page_id=9787"},"modified":"2026-05-01T12:49:26","modified_gmt":"2026-05-01T03:49:26","slug":"wordpress-analytics","status":"publish","type":"page","link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wordpress-analytics\/","title":{"rendered":"Summary of how to analyze WordPress site access"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz\">\n<section id=\"_jmncfvqmehukeergalchnpyhakjaevtlvybl\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg\" data-brz-custom-id=\"pofltlmqzjrntzterurxocgixzcpidmkmxji\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div class=\"brz-row__container brz-css-beU2w brz-css-thdCQ\" data-brz-custom-id=\"jeyryvrrbzorrnsxwpfnnokjfnmxyppgygrx\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-eH7OA\">\n<div class=\"brz-columns brz-css-j4Flz brz-css-ppR6J\" data-brz-custom-id=\"ckcvqaxbiprlulxwusccpgzfqmoswbaaimbe\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-hqNaY\">\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"ucvidwbfipyjnyvvyshozeggntdtmkkxgjrf\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-dSN4u\" data-uniq-id=\"ddxyl\" data-generated-css=\"brz-css-puwdo\">Creating a WordPress site is not the end of the story.<\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-h3kSG\" data-uniq-id=\"evltd\" data-generated-css=\"brz-css-fdhtr\">After creating the homepage,<strong class=\"brz-capitalize-on\">The most important thing is to measure the results, make repeated improvements, and grow!<\/strong> <\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-cTCTf\" data-uniq-id=\"ccjdq\" data-generated-css=\"brz-css-qmwll\">We have compiled a guide on how to use analysis tools to help you attract customers from the web. <\/p>\n<p data-uniq-id=\"tsnlj\" data-generated-css=\"brz-css-qbtln\" class=\"brz-tp-lg-paragraph brz-css-mSjWP\">\n<p data-uniq-id=\"qwtaq\" data-generated-css=\"brz-css-tzjwl\" class=\"brz-tp-lg-paragraph brz-css-jftOO\">why,<strong class=\"brz-capitalize-on\">Did you choose to create your website using WordPress? <\/strong><\/p>\n<p data-uniq-id=\"wbtvf\" data-generated-css=\"brz-css-jzusk\" class=\"brz-tp-lg-paragraph brz-css-wXXfJ\"> Isn&#039;t it because they can fix it themselves? In other words, they want to repeatedly improve their website, convey the correct information through the website, and maximize the response from customers. Rather than simply fixing the website as they want,<strong class=\"brz-capitalize-on\">Make hypotheses based on actual data and revise your website<\/strong>I think you&#039;ll find that it&#039;s more effective.<\/p>\n<p data-uniq-id=\"ynwax\" data-generated-css=\"brz-css-qvlvm\" class=\"brz-tp-lg-paragraph brz-css-hd4O2\">I hope this blog post will give you some ideas on how to improve your site. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_tjkhezgcgzijkgsxkryuprsfzrpapcsswfmt\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-amyCw\" data-brz-custom-id=\"tmpzjkbovbfpugpsvqarnjxjwasendddugcf\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div id=\"\" class=\"brz-css-t_BoS brz-css-goUtf brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"mqncfnhndczvkhuiukhtzqcvedxmfxwhujqu\">\n<div data-brz-translate-text=\"1\">\n<h2 data-uniq-id=\"kxwbt\" data-generated-css=\"brz-css-uxbit\" class=\"brz-tp-lg-heading2 brz-css-nCngz\">Access analysis tools<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-css-n6U2_ brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-tedHT brz-css-rqjfV\" data-brz-custom-id=\"jtqtkmbgihudsmjqesxwsznmqsukonuoyxga\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"pnztjeemdcxzuhblmrpinhuruaxarqwyyuis\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-dO2mB\" data-uniq-id=\"jjvxc\" data-generated-css=\"brz-css-ahkyb\">This explains how to set up the access analysis tool for the WordPress site that we have implemented. <\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-b5e58\" data-uniq-id=\"ftuaa\" data-generated-css=\"brz-css-xegku\">Normally, you need to embed code in the head tag or body tag to link your site to an access analysis tool, but what I&#039;m introducing here is<strong class=\"brz-capitalize-on\">No Code<\/strong> How to integrate access analysis!<\/p>\n<p data-uniq-id=\"ftuaa\" data-generated-css=\"brz-css-xegku\" class=\"brz-tp-lg-paragraph brz-css-oxnBX\">If you gave up because you didn&#039;t know how to embed the code on your site, please give it another try! <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"eliaaefxnjjqsczhataxtoudwjtgajeiurnt\">\n<div data-brz-translate-text=\"1\">\n<ul>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-hJGau\" data-uniq-id=\"wzydv\" data-generated-css=\"brz-css-hzunk\">What is Search Console? Keyword analysis in search engines. It is also known as &quot;Sachiko&quot;. Measure customers before they visit your site.<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-nKsLl\" data-uniq-id=\"cvram\" data-generated-css=\"brz-css-nxglh\">What is Google Analytics? Site access analysis. Measuring customers after they visit the site.<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-hD3oK\" data-uniq-id=\"lgybi\" data-generated-css=\"brz-css-cyvvg\">What is Google Tag Manager? Centralized tag management.<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-ax272\" data-uniq-id=\"ghtwj\" data-generated-css=\"brz-css-kyjdb\">What is a heat map? A heat map visualizes the path customers take when visiting a site.<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-h67u5\" data-uniq-id=\"etzpy\" data-generated-css=\"brz-css-owyhj\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/website-running\/sitekit-google\/\" data-brz-link-type=\"external\"><u>How to connect your site to Search Console &amp; Google Analytics<\/u><\/a>- Easy, no-code method using the WordPress plugin Site Kit by Google<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-gllaz\" data-uniq-id=\"nbixa\" data-generated-css=\"brz-css-kesgz\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/gtm-site-kit-by-google\/\" data-brz-link-type=\"external\"><u>Integrating Google Tag Manager with your site<\/u><\/a>- How to connect without cables using Site Kit by Google<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-image brz-css-lSj39\" data-brz-custom-id=\"eoxcqnbsmixcftubbuwxrdsnfmexpxcfkunl\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/brizy\/imgs\/analytics-709x415x4x0x702x415x1708645454.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"ckmomxubtbfswlhrovxamjoqttkmwmyepcyg\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-mUvkd\" data-uniq-id=\"uvaxa\" data-generated-css=\"brz-css-ortjq\"><span class=\"brz-cp-color7\">I am often asked, &quot;What is the difference between Search Console and Analytics?&quot;<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">Situation in search engines<\/strong><span class=\"brz-cp-color7\">The tool that can help you find out is the Search Console.<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">Analysis of customers who visited the site<\/strong><span class=\"brz-cp-color7\">Analytics can be used to find out!<\/span><\/p>\n<p data-uniq-id=\"wbyew\" data-generated-css=\"brz-css-odmsv\" class=\"brz-tp-lg-paragraph brz-css-w2R__\"><span class=\"brz-cp-color7\"> <\/span><\/p>\n<p data-uniq-id=\"vimdk\" data-generated-css=\"brz-css-ermcg\" class=\"brz-tp-lg-paragraph brz-css-qAAK4\"><span class=\"brz-cp-color7\">It&#039;s easier to understand if you compare it to a department store.<\/span><\/p>\n<p data-uniq-id=\"uheug\" data-generated-css=\"brz-css-usnwl\" class=\"brz-tp-lg-paragraph brz-css-y3JbQ\"><span class=\"brz-cp-color7\">- A tool that can analyze the invisible situation of customers, such as what they searched for on search engines before coming to the department store<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">Search Console.<\/strong><\/p>\n<p data-uniq-id=\"ykhzq\" data-generated-css=\"brz-css-jhzwb\" class=\"brz-tp-lg-paragraph brz-css-hfnoA\"><span class=\"brz-cp-color7\">\u30fbAnalyzing the behavior of people who visit department stores<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">Analytics<\/strong><span class=\"brz-cp-color7\">You can also find out how long a person stayed on each floor, which floor they went to next, their gender, age, whether they are a repeat visitor, and other information.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-beU2w brz-css-cHE2U\" data-brz-custom-id=\"gyqhuacdgphmffcjwbizmhfjveeoikefgtbb\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-eH7OA\">\n<div class=\"brz-columns brz-css-j4Flz brz-css-dqE6v\" data-brz-custom-id=\"izwwphmpoylnxbnvztmnfrdhimkfyanleygj\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-hqNaY brz-css-yzeaT\">\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"ordppgaylvvxcfvkyzjraxdsegahtsewvlcx\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-vNjBM\" data-uniq-id=\"eouoz\" data-generated-css=\"brz-css-obymo\"><span class=\"brz-cp-color7\">Official Google WordPress Plugin<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">[Site Kit by Google]<\/strong><span class=\"brz-cp-color7\">This allows you to connect your WordPress site to an access analysis tool without embedding any code on your site!<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-tdiQo\" data-uniq-id=\"tntpr\" data-generated-css=\"brz-css-tkuee\"><span class=\"brz-cp-color7\">Regarding Google Analytics, Universal Analytics will no longer be able to process data on July 1, 2023, so Google has officially announced that it will switch to the new Analytics 4 property (commonly known as GA4). If you use Site Kit by Google, as of September 2022,<\/span><strong class=\"brz-cp-color7 brz-capitalize-on\">Create two accounts: Universal Analytics and Analytics 4 Properties.<\/strong><span class=\"brz-cp-color7\">You can do it!<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-ljg6b\" data-uniq-id=\"koxcm\" data-generated-css=\"brz-css-vpocs\"><span class=\"brz-cp-color7\">\u27a1<\/span><a class=\"link--external brz-cp-color7\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/website-running\/sitekit-google\/\" data-brz-link-type=\"external\"><u>(Video explanation included) How to use Site Kit by Google <\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_lylmfivqryxnyviifgxbrhvrbasbfcwfrpqp\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-ncBQw\" data-brz-custom-id=\"kvavvzoocwxqjyqcjayhzmdvlubnctzhnvjq\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div id=\"\" class=\"brz-css-t_BoS brz-css-vc4pZ brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"yzeatucuvnhrjakziuefwfzbtaoekfhuvvmr\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-css-hTDug\" data-generated-css=\"brz-css-rhefm\" data-uniq-id=\"wejam\">Search Console<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-css-guZw_ brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-tedHT brz-css-bZwKt\" data-brz-custom-id=\"erwblfvxwgqpcmmabnjmhnaiqqlxulfmmyjx\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"fqouktbvnhyffubfrdikrfgfigfdqoitajav\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-j3JWu\" data-generated-css=\"brz-css-tjmna\" data-uniq-id=\"vnecx\">This tool allows you to check the keywords, rankings, number of impressions, and number of clicks displayed by search engines for each page.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"gfxduucmqiwwviprkebuginkbnfgxttmluux\">\n<div data-brz-translate-text=\"1\">\n<ul>\n<li class=\"brz-tp-lg-paragraph brz-text-lg-justify brz-css-wzjRh\" data-generated-css=\"brz-css-rklsv\" data-uniq-id=\"buejt\">Sitemap submission in Search Console - Integrate a sitemap for search engines that is automatically generated by WordPress<\/li>\n<li data-generated-css=\"brz-css-rklsv\" data-uniq-id=\"buejt\" class=\"brz-tp-lg-paragraph brz-text-lg-justify brz-css-znJ5T\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/searchconsole-noindex\/\" data-brz-link-type=\"external\"><u>Why was the page not indexed? <\/u><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_ulxstnykcvkuvcyixnemcexakntmnljtzhqw\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-fLjjU\" data-brz-custom-id=\"pumnyhqiwdhemejxyjeqcxtzvkvshjgucoqj\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div id=\"\" class=\"brz-css-t_BoS brz-css-aCgj8 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"mbmwssukwrsnzavusyiwnceqiddvfpxheqjh\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-css-nheeL\" data-generated-css=\"brz-css-rhefm\" data-uniq-id=\"wejam\">Google Analytics<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-css-rib6O brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-tedHT brz-css-wVXaN\" data-brz-custom-id=\"axbpnkqaazdgdlnfsuouwccfsvffakbunlik\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"hiywtiqwysmghzhomufzekfveyvwuydctttg\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-i2X4S\" data-generated-css=\"brz-css-tjmna\" data-uniq-id=\"vnecx\">We explain the recommended settings and how to interpret the data for Google Analytics, which allows you to measure the actions of people who visit your site!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"anqevwoxtyggwnqtmxsicxzpspnchflwvnmt\">\n<div data-brz-translate-text=\"1\">\n<ul>\n<li data-uniq-id=\"eqxdz\" data-generated-css=\"brz-css-wmqkk\" class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-gC83M\"><span class=\"brz-span\">GA4: What you need to do! Initial Settings - Here is a summary of what you need to do after setting up your GA4 account.<\/span><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-faoLo\" data-uniq-id=\"eqxdz\" data-generated-css=\"brz-css-wmqkk\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-in-access\/\" data-brz-link-type=\"external\"><u>Admin exclusion in GA4<\/u><\/a>- How to exclude administrators from analysis<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-kX1WC\" data-uniq-id=\"opist\" data-generated-css=\"brz-css-ygrxn\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-searchconsole-link\/\" data-brz-link-type=\"external\"><u>Integrate GA4 with Search Console<\/u><\/a>- Link GA4 with Search Console to analyze search keywords in Analytics<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-xTnu4\" data-uniq-id=\"umuss\" data-generated-css=\"brz-css-wywtt\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/\" data-brz-link-type=\"external\"><u>About the GA4 Discovery Report<\/u><\/a>- Customized data can be measured<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-hdhN3\" data-uniq-id=\"qljrs\" data-generated-css=\"brz-css-fwrph\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4%e3%81%a7%e3%81%8a%e5%95%8f%e5%90%88%e3%81%9b%e3%83%9a%e3%83%bc%e3%82%b8%e3%81%be%e3%81%a7%e3%81%ae%e7%b5%8c%e8%b7%af%e3%82%92%e8%aa%bf%e3%81%b9%e3%82%8b%e6%96%b9%e6%b3%95\/\" data-brz-link-type=\"external\"><u>GA4 Pathfinding<\/u><\/a>- Visualize the path taken to reach the goal site<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-lXzfw\" data-uniq-id=\"rvjmg\" data-generated-css=\"brz-css-bpepg\">How to check which pages were viewed - How to check which pages were viewed by users who visited within the last 30 minutes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"moeztjtvynleloktwjlafjvpzfdkwwkepjwy\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-bnFie\" data-generated-css=\"brz-css-axbdt\" data-uniq-id=\"wzozq\"><span class=\"brz-cp-color7\">[Abbreviation explanation]<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-rBsSe\" data-generated-css=\"brz-css-gdhtg\" data-uniq-id=\"wcbje\"><span class=\"brz-cp-color7\">GA4...Google Analytics 4 property<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_zljioxixmriqjbskcfbwjomaczhsbrqcztlv\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-t8R18\" data-brz-custom-id=\"zvgzykuzbttaklzikzfhsdbabpzatkwtbxuu\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div id=\"\" class=\"brz-css-t_BoS brz-css-dmiKT brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"ntqyujhcyibiawytcjczyhsttchmummniopj\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-css-eMW0u\" data-uniq-id=\"evxte\" data-generated-css=\"brz-css-ciyih\">Google Tag Manager (GTM)<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-css-qkHYa brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-tedHT brz-css-hDBQ5\" data-brz-custom-id=\"zyysxlodobzanoaqauqvsjpodegyoebyuazs\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"hzuhrnialgirutvvqletpwvzpwzroxxrgitp\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-yLdbU\" data-uniq-id=\"jbqvv\" data-generated-css=\"brz-css-ouwdv\">Google Tag Manager is often called GTM. You can manage various things with Google Tag Manager. We explain the recommended setting method.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"ndvehgiluxzopupqcayeilqnwbbixqvtaajz\">\n<div data-brz-translate-text=\"1\">\n<ul>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-oG0aK\" data-uniq-id=\"yjeag\" data-generated-css=\"brz-css-dmkjw\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/gtm-ga4\/\" data-brz-link-type=\"external\"><u>Integrate GTM and GA4 (Google Analytics4)<\/u><\/a><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-kf6M0\" data-uniq-id=\"xcipy\" data-generated-css=\"brz-css-hvbsl\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/google-tag-manager-ga4-inlinelink\/\" data-brz-link-type=\"external\"><u>Using GTM to measure internal link events in GA4<\/u><\/a><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-fGnot\" data-uniq-id=\"ezuba\" data-generated-css=\"brz-css-rtkpj\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/google-tag-manager-ga4-outlinelink\/\" data-brz-link-type=\"external\"><u>Using GTM to measure external link events in GA4<\/u><\/a><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-zNd_Q\" data-uniq-id=\"rvkrd\" data-generated-css=\"brz-css-wdaqq\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-convation\/\" data-brz-link-type=\"external\"><u>Using GTM to measure conversions (inquiry completion pages, etc.) in GA4 <\/u><\/a><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-w_tZI\" data-uniq-id=\"tsuzx\" data-generated-css=\"brz-css-glchz\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/hotjar-googletagmanager\/\" data-brz-link-type=\"external\"><u>Hotjar integration using GTM<\/u><\/a><\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-pI6Ty\" data-uniq-id=\"tsuzx\" data-generated-css=\"brz-css-glchz\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/hotjar-feedback\/\" data-brz-link-type=\"external\"><u>Hotjar feedback feature<\/u><\/a>- Added the ability for users to leave feedback on pages!<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-apl8p\" data-uniq-id=\"jyttl\" data-generated-css=\"brz-css-oepmu\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/hotjar-recording\/\" data-brz-link-type=\"external\"><u>Hotjar&#039;s recording feature <\/u><\/a>- You can check how the questioner was moving!<\/li>\n<li class=\"brz-text-lg-justify brz-tp-lg-paragraph brz-css-gxMbj\" data-uniq-id=\"qwzii\" data-generated-css=\"brz-css-cmous\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/google-optimize\/\" data-brz-link-type=\"external\"><u>Setting up Google Optimize using GTM<\/u><\/a>- How to set up and start Optimize, an A\/B testing tool<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"aydqqscbhyreathrzrwjrnpucnhgqcpsulpu\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-qCgSK\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">[Abbreviation explanation]<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-dX9we\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">GA4...Google Analytics 4 property<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-zTp_V\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">GTM - Google Tag Manager <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_suyjiukrnbokccacniyqhngmffyajcphtikr\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-iRytk\" data-brz-custom-id=\"ypxgzdaqmhlpkvnzpbsbpvcekveglxwfihns\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div id=\"\" class=\"brz-css-t_BoS brz-css-bMnXt brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"cohsptihxbazqkuwafqvcxqrwkdvazdcrnbj\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-css-tX3pl\" data-generated-css=\"brz-css-vdkpo\" data-uniq-id=\"qmgfx\">[GA4] Explaining analysis methods according to your concerns<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-css-v5mIy brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-tedHT brz-css-aV8Jv\" data-brz-custom-id=\"qiajhfxawhhhlgteagzkvnqldjmtalrogesx\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"urouczmzmbumtqvrlzkizwldtvvtmgyjjojy\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-d2nL9\" data-generated-css=\"brz-css-wqpzf\" data-uniq-id=\"tbphf\">Where should I look in Google Analytics 4 (GA4)? We&#039;ll answer your question!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"mbyottrkrnnnmcpzlbiopoxgsrtqwgbahsgr\">\n<div data-brz-translate-text=\"1\">\n<ul>\n<li class=\"brz-tp-lg-paragraph brz-text-lg-justify brz-css-jwe2T\" data-generated-css=\"brz-css-icyni\" data-uniq-id=\"rrobx\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/access-up\/\" data-brz-link-type=\"external\"><u>How to increase your traffic<\/u><\/a>- Explains the basic concept <\/li>\n<li class=\"brz-tp-lg-paragraph brz-text-lg-justify brz-css-d2gcA\" data-generated-css=\"brz-css-icyni\" data-uniq-id=\"rrobx\">I want to know the source of traffic - In order to increase the number of visitors to your site, you simply need to increase the number of sources of traffic, so we will introduce you to a method for analyzing which sources of traffic are most prevalent and how to increase them in the future.<\/li>\n<li class=\"brz-tp-lg-paragraph brz-text-lg-justify brz-css-jaELk\" data-generated-css=\"brz-css-rjanb\" data-uniq-id=\"pkkzb\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-realtime\/\" data-brz-link-type=\"external\"><u>I want to know which pages users have been looking at recently.<\/u><\/a>- A recent user is a user who accessed the site within the last 30 minutes. Here is how to check if the user viewed the page.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"vrhyeyrjmdenphuqiokxvglkcrhkernesdex\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-bU665\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">[Abbreviation explanation]<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-mk2Bf\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">GA4...Google Analytics 4 property<\/span><\/p>\n<p class=\"brz-tp-lg-paragraph brz-css-ygNu_\" data-uniq-id=\"bimua\" data-generated-css=\"brz-css-zxwec\"><span class=\"brz-cp-color7\">GTM - Google Tag Manager <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_djmrxkbojqoveghgbtxvddcnrbpxozbjioyf\" class=\"brz-section brz-css-zT0D5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-rX5hg brz-css-vwojz\" data-brz-custom-id=\"ewxywzctwfhshxodwlzjvvljvcytswexfcqp\">\n<div class=\"brz-container brz-css-ufBxU\">\n<div class=\"brz-row__container brz-css-beU2w brz-css-keUtb\" data-brz-custom-id=\"lqovmjsklemejwhdadvgqblmxzlqpceyccol\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-eH7OA\">\n<div class=\"brz-columns brz-css-j4Flz brz-css-wbQN0\" data-brz-custom-id=\"upicjardnrjrehffzccvhcgdbemvvuazblbq\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-hqNaY brz-css-fAwm3\">\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"jlpfwbhkoelkdvplzrotdxvrqrctkkfuhryx\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-tp-lg-heading3 brz-css-e5Cwc\" data-uniq-id=\"hcfpi\" data-generated-css=\"brz-css-lvbup\"><span class=\"brz-capitalize-on\">If you want to improve your site,<\/span><strong class=\"brz-capitalize-on\">Are you having trouble making edits to your website the way you want?<\/strong><\/h3>\n<p class=\"brz-tp-lg-paragraph brz-css-wxXGr\" data-uniq-id=\"mfbnm\" data-generated-css=\"brz-css-irviv\">By combining [WordPress x no-code], we are building WordPress sites that even non-programmers can modify. Why not review your site from the design stage and create a system that allows you to smoothly improve your site?<\/p>\n<p data-uniq-id=\"mfbnm\" data-generated-css=\"brz-css-irviv\" class=\"brz-tp-lg-paragraph brz-css-wUXPH\">First of all, please feel free to contact us about any web-related issues you may be having! <\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-t_BoS brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-u9ACD\" data-brz-custom-id=\"xmbquqrjzhucqhdbfqfphyplcqtqjrnndaaz\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-a4Jpl\" data-generated-css=\"brz-css-ukuhr\" data-uniq-id=\"cpvae\"><a class=\"link--external\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/nocode-brizy\/\" data-brz-link-type=\"external\">\u27a1<u>[Recommended!] How to quickly update your WordPress site without coding<\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-wrapper-clone brz-css-pDZ5Z\">\n<div class=\"brz-d-xs-flex brz-flex-xs-wrap brz-css-sqSyn brz-css-coNVV\" data-brz-custom-id=\"\">\n<div class=\"brz-wrapper-clone__item\" id=\"oumlqefadpfwlfbshxopmjhlwpnntzbloiir\">\n<div class=\"brz-hover-animation__container\" data-brz-hover-animationid=\"jratptneyhztdtoytbgnentmvbmsvxkwsbzd\" data-brz-hover-options=\"%7B%22duration%22:600,%22iterations%22:1%7D\" data-brz-hover-reversible=\"true\" data-brz-hover-target=\"%22firstChild%22\"><a class=\"brz-a brz-btn brz-css-yloL5 brz-css-hVi3J\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/line\/\" target=\"_blank\" rel=\"noopener\" data-brz-link-type=\"external\" data-brz-custom-id=\"oumlqefadpfwlfbshxopmjhlwpnntzbloiir\"><span data-brz-translate-text=\"1\" class=\"brz-span brz-text__editor\">Free consultation available<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<pre><code><!-- version:1732327870 -->\n<\/code><\/pre>","protected":false},"excerpt":{"rendered":"<p>WordPress\u30b5\u30a4\u30c8\u306f\u4f5c\u3063\u3066\u304a\u3057\u307e\u3044\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u4f5c\u3063\u305f\u5f8c\u3001\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u6210\u9577\u3092\u3055\u305b\u308b\u4e8b\u304c\u4e00\u756a\u5927\u5207\uff01 WEB\u304b\u3089\u306e\u96c6\u5ba2\u306b\u8ca2\u732e\u3067\u304d\u308b\u3088\u3046\u3001\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002 \u306a\u305c\u3001Word 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