\n
Below the container is the connection point with analytics. This is where you select the analytics you want to connect to. I am connecting to GA4.<\/p>\n<\/div><\/section>\n\n\n\n<\/span>Setting up Optimize in Google Tag Manager<\/span><\/h2>\n\n\n\nNext, set up Optimize using Google Tag Manager.<\/p>\n\n\n\n
<\/span>Add a new tag<\/span><\/h3>\n\n\n\nSelect [Google Optimize] as the tag type. After that, you will be asked to enter the container ID, so enter the container ID you confirmed earlier.<\/p>\n\n\n\nSave without setting any triggers. Don't forget to publish after saving!<\/p>\n\n\n\n<\/span>Create an A\/B test with Google Optimize<\/span><\/h2>\n\n\n\nThis time, I have created two different main visuals for the training course recruitment page, so I would like to conduct A\/B testing to see which one gets a better response.<\/p>\n\n\n\n
<\/span>Create a new experience<\/span><\/h2>\n\n\n\nCreate a new experience.<\/p>\n\n\n\nName - It's a good idea to use a name that lets you know when and which page the A\/B test is for.<\/li> Page URL to use \u2013 Enter the URL of the page you want to test<\/li> Test Type \u2013 We will be using A\/B testing so select A\/B Test.<\/li><\/ul>\n\n\n\nOnce you have entered the information, click the [Create] button.<\/p>\n\n\n\n<\/span>Create a Pattern<\/span><\/h3>\n\n\n\nClick Add Pattern to register the second image for the main visual.<\/p>\n\n\n\nWe will add pattern B.<\/p>\n\n\n\n<\/span>Determine the weight<\/span><\/h3>\n\n\n\nYou can decide the ratio of displaying patterns A and B. This time, we will use the default setting of 50%.<\/p>\n\n\n\n
Replace the image by clicking [Edit] in pattern B.<\/p>\n\n\n\n<\/span>B pattern creation<\/span><\/h3>\n\n\n\nClick the [Edit] button on the row of pattern B, named MV_B, to launch the editing screen.<\/p>\n\n\n\n
It's very easy to edit without coding!<\/p>\n\n\n\n
Click on the main visual and change the image URL in [SOURCE].<\/p>\n\n\n\nPattern A<\/figcaption><\/figure>\n\n\n\nPattern B<\/figcaption><\/figure>\n\n\n\n<\/span>Create a mobile version of pattern B<\/span><\/h3>\n\n\n\nSince this main visual has a different aspect ratio for mobile devices than for PCs, we will also change the mobile version of the image.<\/p>\n\n\n\n<\/div>
\n
The original site switches between PC and mobile versions, so if you change the two types, the changes will be reflected dynamically.<\/p>\n<\/div><\/section>\n\n\n\nFinally, click the Finish button.<\/p>\n\n\n\n<\/span>Page targeting<\/span><\/h3>\n\n\n\nSet which page you want to target. The value you entered when you created the new experience should be set, so you can continue with the same setting.<\/p>\n\n\n\n<\/span>goal setting<\/span><\/h3>\n\n\n\nSet a goal. I chose a goal from a list.<\/p>\n\n\n\nSince I had set up the conversion using Google Tag Manager, GA4, I was able to select it! The conversion on the training course page is an application for a one-on-one interview (request for information), so the goal is the application completion page called inquery_thanks. This is what I will set.<\/p>\n\n\n\n<\/span>Checking the connection<\/span><\/h3>\n\n\n\nIf it says "installed correctly," it's OK.<\/p>\n\n\n\n<\/span>How to avoid errors<\/span><\/h3>\n\n\n\nWith the end of Universal Analytics in mind in July 2023, I connected Optimize to GA4. However, as of September 2022, it seems that the Optimize connection from Site Kit by Google is not compatible with GA4, and an error occurred.<\/p>\n\n\n\n
The error was successfully resolved by connecting Optimize using Google Tag Manager instead of Site Kit by Google.<\/p>\n\n\n\n
<\/span>Schedule an A\/B test in Optimize<\/span><\/h2>\n\n\n\nI set the period for A\/B testing using Optimize. I felt that I needed to study how long a period I should take statistics for.<\/span>Starting A\/B Testing with Optimize<\/span><\/h2>\n\n\n\nAfter setting the period for A\/B testing in Optimize, click the Start button and wait for the test period to end. Once all settings are complete, you will be able to click the [Start] button.<\/p>\n\n\n\nWait until it finishes.<\/p>\n\n\n\n<\/span>summary<\/span><\/h2>\n\n\n\nI spent a lot of time on the connection error of Optimize. As a result, I came to the conclusion that it would be better to stop connecting from Site Kit by Google to Optimize, but when I searched the Internet, it seems that there are patterns that are plagued by various errors.<\/p>","protected":false},"excerpt":{"rendered":"
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