{"id":10671,"date":"2023-01-17T15:26:00","date_gmt":"2023-01-17T06:26:00","guid":{"rendered":"https:\/\/hanami-web.tokyo.jp\/blog\/?p=10671"},"modified":"2022-12-27T05:54:54","modified_gmt":"2022-12-26T20:54:54","slug":"googlead-gtm-conversion","status":"publish","type":"post","link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/","title":{"rendered":"[Diagram] How to set up Google Ads conversion tags with GTM"},"content":{"rendered":"<p>Conversion settings are essential when running Google Ads. This article explains how to set up conversions using no-code tagging with GTM.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%ae%e7%9b%ae%e6%a8%99\" >Conversion goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e8%a8%ad%e5%ae%9a\" >Conversion Settings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%92%e8%bf%bd%e5%8a%a0\" >Add a conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e\" >Conversion types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%83%89%e3%83%a1%e3%82%a4%e3%83%b3%e3%82%92%e5%85%a5%e5%8a%9b\" >Enter your domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%a2%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e8%a8%ad%e5%ae%9a\" >Set up a conversion action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#google%e3%82%bf%e3%82%b0%e3%83%9e%e3%83%8d%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%a7%e8%a8%ad%e5%ae%9a%e3%82%92%e3%81%99%e3%82%8b\" >Setting up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#gtm%e3%81%a7%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e8%a8%ad%e5%ae%9a\" >Conversion settings in GTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3id%e3%81%a8%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%a9%e3%83%99%e3%83%ab%e3%82%92%e5%85%a5%e5%8a%9b\" >Enter your conversion ID and conversion label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%83%88%e3%83%aa%e3%82%ac%e3%83%bc%e3%81%ae%e8%a8%ad%e5%ae%9a\" >Setting up triggers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#gtm%e3%81%a7%e3%83%aa%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%bf%e3%82%b0%e3%81%ae%e8%a8%ad%e5%ae%9a\" >Setting up remarketing tags in GTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3id%e3%81%a8%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%a9%e3%83%99%e3%83%ab%e3%82%92%e8%bf%bd%e5%8a%a0\" >Add conversion ID and conversion label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e3%83%88%e3%83%aa%e3%82%ac%e3%83%bc%e3%81%ae%e8%a8%ad%e5%ae%9a-2\" >Setting up triggers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/googlead-gtm-conversion\/#%e8%a8%ad%e5%ae%9a%e3%81%8c%e5%87%ba%e6%9d%a5%e3%81%a6%e3%81%84%e3%82%8b%e3%81%8b%e3%81%ae%e7%a2%ba%e8%aa%8d%e6%96%b9%e6%b3%95\" >How to check if the settings are correct<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%ae%e7%9b%ae%e6%a8%99\"><\/span>Conversion goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This time, I would like to set the completion of a request for information from the landing page as the conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e8%a8%ad%e5%ae%9a\"><\/span>Conversion Settings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the Google Ads management screen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reports<\/li>\n\n\n\n<li>setting<\/li>\n\n\n\n<li>conversion<\/li>\n<\/ul>\n\n\n\n<p>Click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16-1024x440.png\" alt=\"\" class=\"wp-image-10672\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16-1024x440.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16-300x129.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16-768x330.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16-1536x660.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-16.png 1595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%92%e8%bf%bd%e5%8a%a0\"><\/span>Add a conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click the New Conversion Action button to create a new conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"818\" height=\"323\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-17.png\" alt=\"\" class=\"wp-image-10673\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-17.png 818w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-17-300x118.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-17-768x303.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e\"><\/span>Conversion types<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since we want to measure website conversions, select Website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-18-1024x418.png\" alt=\"\" class=\"wp-image-10674\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-18-1024x418.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-18-300x122.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-18-768x313.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-18.png 1427w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%89%e3%83%a1%e3%82%a4%e3%83%b3%e3%82%92%e5%85%a5%e5%8a%9b\"><\/span>Enter your domain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The part of \u25cf\u25cf\u25cf.com that does not include https etc. is called the domain. After entering the domain, click Scan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"986\" height=\"592\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-19.png\" alt=\"\" class=\"wp-image-10675\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-19.png 986w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-19-300x180.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-19-768x461.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%a2%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e8%a8%ad%e5%ae%9a\"><\/span>Set up a conversion action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This time, I used [Create conversion actions manually using code]. I did not use [Create conversion actions automatically from website events].<br>Click the [Add conversion action manually] button to create one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-26-1024x405.png\" alt=\"\" class=\"wp-image-10683\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-26-1024x405.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-26-300x119.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-26-768x304.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-26.png 1423w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizing goals and actions<\/li>\n\n\n\n<li>Conversion Name<\/li>\n\n\n\n<li>value<\/li>\n<\/ul>\n\n\n\n<p>Set the following. This time, I set it as follows. The price is set to 100 yen.<\/p>\n\n\n\n<p>Once you have made the settings, save them and click the Next button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"695\" height=\"830\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-25.png\" alt=\"\" class=\"wp-image-10682\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-25.png 695w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-25-251x300.png 251w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"google%e3%82%bf%e3%82%b0%e3%83%9e%e3%83%8d%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%a7%e8%a8%ad%e5%ae%9a%e3%82%92%e3%81%99%e3%82%8b\"><\/span>Setting up Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Add the conversion settings you just created in Google Tag Manager.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion ID<\/li>\n\n\n\n<li>Conversion Labels<\/li>\n<\/ul>\n\n\n\n<p>We will use this later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-30-1024x718.png\" alt=\"\" class=\"wp-image-10687\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-30-1024x718.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-30-300x210.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-30-768x539.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-30.png 1195w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gtm%e3%81%a7%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e8%a8%ad%e5%ae%9a\"><\/span>Conversion settings in GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Next, we&#039;ll configure it in Google Tag Manager.<\/p>\n\n\n\n<p>Add a new tag. Enter a descriptive name in the title and click the pencil to create the tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28-1024x374.png\" alt=\"\" class=\"wp-image-10685\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28-1024x374.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28-300x110.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28-768x281.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28-1536x561.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-28.png 1878w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The tag type is [Google Ads Conversion Tracking].<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29-1024x393.png\" alt=\"\" class=\"wp-image-10686\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29-1024x393.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29-300x115.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29-768x295.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29-1536x589.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-29.png 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3id%e3%81%a8%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%a9%e3%83%99%e3%83%ab%e3%82%92%e5%85%a5%e5%8a%9b\"><\/span>Enter your conversion ID and conversion label<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Displayed when adding a conversion on the Google Ads screen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion ID<\/li>\n\n\n\n<li>Conversion Labels<\/li>\n<\/ul>\n\n\n\n<p>Enter the.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-none uagb-block-faebfa99\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p>If you are having trouble finding a conversion linker tag in your container, please refer to the following blog post for instructions on how to set it up.<br>\u2192<a href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/conversion-linker\/\" title=\"\"><span style=\"text-decoration: underline;\">What does &quot;Conversion linker tag not found in container&quot; mean in GTM (Google Tag Manager)?<\/span><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-10-1024x246.png\" alt=\"\" class=\"wp-image-10663\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-10-1024x246.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-10-300x72.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-10-768x184.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-10.png 1416w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-31-1024x566.png\" alt=\"\" class=\"wp-image-10688\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-31-1024x566.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-31-300x166.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-31-768x425.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-31.png 1487w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%aa%e3%82%ac%e3%83%bc%e3%81%ae%e8%a8%ad%e5%ae%9a\"><\/span>Setting up triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The trigger will be set when the information request completion page is displayed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trigger Type \u2013 Page View<\/li>\n\n\n\n<li>Trigger location \u2013 Some page view (specify thank you page)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-32-1024x368.png\" alt=\"\" class=\"wp-image-10690\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-32-1024x368.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-32-300x108.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-32-768x276.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-32.png 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Save the final settings, publish and you&#039;re done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"gtm%e3%81%a7%e3%83%aa%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%bf%e3%82%b0%e3%81%ae%e8%a8%ad%e5%ae%9a\"><\/span>Setting up remarketing tags in GTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Next, we will set up the remarketing tag in Google Tag Manager.<br>After entering a title for adding a new tag, select the tag type. In this example, select [Google Ads Remarketing].<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33-1024x411.png\" alt=\"\" class=\"wp-image-10691\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33-1024x411.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33-300x120.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33-768x308.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33-1536x617.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-33.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3id%e3%81%a8%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%a9%e3%83%99%e3%83%ab%e3%82%92%e8%bf%bd%e5%8a%a0\"><\/span>Add conversion ID and conversion label<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will also add the conversion ID and conversion label to this screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-34-1024x547.png\" alt=\"\" class=\"wp-image-10692\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-34-1024x547.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-34-300x160.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-34-768x411.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-34.png 1463w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%aa%e3%82%ac%e3%83%bc%e3%81%ae%e8%a8%ad%e5%ae%9a-2\"><\/span>Setting up triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This time, we will target all pages on the site, so set the trigger to ALL Pages.<\/p>\n\n\n\n<p>Once you have set it up like this, save it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-35-1024x599.png\" alt=\"\" class=\"wp-image-10693\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-35-1024x599.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-35-300x176.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-35-768x450.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-35.png 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Finally, click the Publish button to publish your settings.<\/p>\n\n\n\n<p>This completes the conversion settings for Google Ads. If you do not set up the conversions, you will not be able to consider areas for improvement, so please make sure to do this before starting Google Ads!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e8%a8%ad%e5%ae%9a%e3%81%8c%e5%87%ba%e6%9d%a5%e3%81%a6%e3%81%84%e3%82%8b%e3%81%8b%e3%81%ae%e7%a2%ba%e8%aa%8d%e6%96%b9%e6%b3%95\"><\/span>How to check if the settings are correct<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once all the settings are complete, when you view the Google Ads conversion list page, you will see an option for \u201cTroubleshooting\u201d next to the conversion you just created.<\/p>\n\n\n\n<p>Click here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"54\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36-1024x54.png\" alt=\"\" class=\"wp-image-10697\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36-1024x54.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36-300x16.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36-768x41.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36-1536x81.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-36.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tag Assistant will launch, so enter the URL of the page that will result in a conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-38-1024x506.png\" alt=\"\" class=\"wp-image-10700\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-38-1024x506.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-38-300x148.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-38-768x379.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-38.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A preview of the page will open in a new window. Keep it open and check the Tag Assistant site, then click the [Continue] button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"912\" height=\"506\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-39.png\" alt=\"\" class=\"wp-image-10701\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-39.png 912w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-39-300x166.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-39-768x426.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure>\n\n\n\n<p>When you switch to GTM tags, a list of active tags will be displayed. This site contains a variety of tags.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion Linker<\/li>\n\n\n\n<li>Document request completion conversion tag<\/li>\n\n\n\n<li>Remarketing Tag<\/li>\n<\/ul>\n\n\n\n<p>You can confirm that the three types of tags you just set are working properly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-40-1024x527.png\" alt=\"\" class=\"wp-image-10702\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-40-1024x527.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-40-300x154.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-40-768x395.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/image-40.png 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Google\u5e83\u544a\u3092\u3059\u308b\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u306f\u5fc5\u9808\u3002GTM\u3092\u4f7f\u3063\u305f\u30ce\u30fc\u30b3\u30fc\u30c9\u30bf\u30b0\u8a2d\u5b9a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u65b9\u6cd5\u3092\u56f3\u89e3\u3057\u3066\u3044\u307e\u3059\u3002 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u76ee\u6a19 \u4eca\u56de\u3001LP\u304b\u3089\u306e\u8cc7\u6599\u8acb\u6c42\u5b8c\u4e86\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1507],"tags":[1508,1525],"class_list":["post-10671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-google"],"blocksy_meta":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",720,540,false],"thumbnail":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6-150x150.png",150,150,true],"medium":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6-300x225.png",300,225,true],"medium_large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",720,540,false],"large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",720,540,false],"1536x1536":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",720,540,false],"2048x2048":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",720,540,false],"trp-custom-language-flag":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/12\/thumnail-6.png",16,12,false]},"uagb_author_info":{"display_name":"\u682a\u5f0f\u4f1a\u793eHanamiWEB \u4ee3\u8868\u53d6\u7de0\u5f79 \u677e\u6d66\u307f\u3055","author_link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/author\/hanami\/"},"uagb_comment_info":0,"uagb_excerpt":"Google\u5e83\u544a\u3092\u3059\u308b\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u306f\u5fc5\u9808\u3002GTM\u3092\u4f7f\u3063\u305f\u30ce\u30fc\u30b3\u30fc\u30c9\u30bf\u30b0\u8a2d\u5b9a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u65b9&hellip;","brizy_media":[],"_links":{"self":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/10671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/comments?post=10671"}],"version-history":[{"count":0,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/10671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media\/10694"}],"wp:attachment":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media?parent=10671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/categories?post=10671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/tags?post=10671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}