{"id":15823,"date":"2026-03-24T19:48:18","date_gmt":"2026-03-24T10:48:18","guid":{"rendered":"https:\/\/hanami-web.tokyo.jp\/blog\/?p=15823"},"modified":"2026-03-24T19:50:24","modified_gmt":"2026-03-24T10:50:24","slug":"ga4-ai-traffic-analysis2","status":"publish","type":"post","link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/","title":{"rendered":"(Latest 2026) How to check AI traffic with GA4"},"content":{"rendered":"<p>In recent years, website traffic (AI traffic) from generative AIs such as ChatGPT and Perplexity has been increasing.<\/p>\n\n\n\n<p>Therefore, in future site operations <strong>It is important to understand &quot;how much traffic is coming from AI.&quot;<\/strong>is.<\/p>\n\n\n\n<p>This article will explain how to use GA4 (Google Analytics)<strong>How to check AI traffic<\/strong>I will explain this.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e3%80%90%e7%b5%90%e8%ab%96%e3%80%91ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e3%80%8c%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%80%8d%e3%81%a7%e3%81%be%e3%81%a8%e3%82%81%e3%81%a6%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b\" >[Conclusion] AI traffic can be analyzed collectively using &quot;regular expressions&quot;.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%a8%e3%81%af%ef%bc%9f\" >What is AI traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#ga4%e3%81%a7ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%82%92%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b%e6%89%8b%e9%a0%86\" >Steps to check AI traffic in GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a0_%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e7%8d%b2%e5%be%97%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%e3%82%92%e9%96%8b%e3%81%8f\" >\u2460 Open the traffic acquisition report.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a1_%e3%80%8c%e3%82%bb%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e5%8f%82%e7%85%a7%e5%85%83_%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%80%8d%e3%82%92%e9%81%b8%e6%8a%9e\" >\u2461 Select &quot;Session Source \/ Media&quot;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a2_%e6%af%94%e8%bc%83%e3%82%92%e8%bf%bd%e5%8a%a0%e3%81%99%e3%82%8b\" >\u2462 Add a comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a3_%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%81%a7ai%e6%b5%81%e5%85%a5%e3%82%92%e7%b5%9e%e3%82%8a%e8%be%bc%e3%82%80\" >\u2463 Use regular expressions to narrow down AI traffic.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a4_%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%82%92%e5%85%a5%e5%8a%9b\" >\u2464 Enter the regular expression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a5_%e3%82%bb%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a7%e4%b8%a6%e3%81%b3%e6%9b%bf%e3%81%88%e3%82%8b\" >\u2465 Rearrange by session<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e2%91%a6_%e3%82%b0%e3%83%a9%e3%83%95%e3%81%a7%e6%8e%a8%e7%a7%bb%e3%82%92%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b\" >\u2466 Check the trend using a graph.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e6%b3%a8%e6%84%8f%e7%82%b9\" >Points to note<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e5%ae%9f%e9%9a%9b%e3%82%88%e3%82%8a%e5%b0%91%e3%81%aa%e3%81%8f%e8%a1%a8%e7%a4%ba%e3%81%95%e3%82%8c%e3%82%8b\" >AI traffic is displayed as less than it actually is.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e5%ae%9f%e5%8b%99%e3%81%a7%e3%81%ae%e6%b4%bb%e7%94%a8%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88\" >Practical application points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e3%81%be%e3%81%a8%e3%82%81\" >summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e5%9f%b7%e7%ad%86%e8%80%85%e6%83%85%e5%a0%b1\" >Author information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#%e3%82%88%e3%81%8f%e3%81%82%e3%82%8b%e8%b3%aa%e5%95%8f%ef%bc%88faq%ef%bc%89\" >Frequently Asked Questions (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#q_ga4%e3%81%a7ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e6%ad%a3%e7%a2%ba%e3%81%ab%e6%b8%ac%e3%82%8c%e3%81%be%e3%81%99%e3%81%8b%ef%bc%9f\" >Q. Can AI traffic be accurately measured with GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#q_%e3%81%aa%e3%81%9c%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%82%92%e4%bd%bf%e3%81%86%e5%bf%85%e8%a6%81%e3%81%8c%e3%81%82%e3%82%8b%e3%81%ae%e3%81%a7%e3%81%99%e3%81%8b%ef%bc%9f\" >Q. Why is it necessary to use regular expressions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis2\/#q_%e3%81%a9%e3%81%aeai%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%8b%e3%82%89%e3%81%ae%e6%b5%81%e5%85%a5%e3%81%8c%e5%a4%9a%e3%81%84%e3%81%a7%e3%81%99%e3%81%8b%ef%bc%9f\" >Q. Which AI services are generating the most traffic?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%80%90%e7%b5%90%e8%ab%96%e3%80%91ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e3%80%8c%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%80%8d%e3%81%a7%e3%81%be%e3%81%a8%e3%82%81%e3%81%a6%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b\"><\/span>[Conclusion] AI traffic can be analyzed collectively using &quot;regular expressions&quot;.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GA4 does not have a dedicated category called &quot;AI Inflow.&quot;<\/p>\n\n\n\n<p>Therefore, <strong>How to extract all reference sources using regular expressions<\/strong>That&#039;s practical.<\/p>\n\n\n\n<p>This allows for ChatGPT and Perplexity, etc. <strong>You can view a list of all accesses via AI.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%a8%e3%81%af%ef%bc%9f\"><\/span>What is AI traffic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI traffic is <strong>Access generated via AI services such as ChatGPT, Perplexity, and Gemini.<\/strong>That&#039;s what it is.<\/p>\n\n\n\n<p>Unlike traditional search engine optimization (SEO), <strong>Traffic generated when AI cites websites in its responses<\/strong>It will be.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ga4%e3%81%a7ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%82%92%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b%e6%89%8b%e9%a0%86\"><\/span>Steps to check AI traffic in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let&#039;s explain the actual verification procedure.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a0_%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e7%8d%b2%e5%be%97%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%e3%82%92%e9%96%8b%e3%81%8f\"><\/span>\u2460 Open the traffic acquisition report.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>From the GA4 menu<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&quot;Attracting customers&quot;<\/li>\n\n\n\n<li> &quot;Traffic acquisition&quot;<\/li>\n<\/ol>\n\n\n\n<p>Choose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-1024x402.png\" alt=\"\" class=\"wp-image-15824\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-1024x402.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-300x118.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-768x302.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-1536x603.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57-18x7.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-57.png 1877w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a1_%e3%80%8c%e3%82%bb%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e5%8f%82%e7%85%a7%e5%85%83_%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%80%8d%e3%82%92%e9%81%b8%e6%8a%9e\"><\/span>\u2461 Select &quot;Session Source \/ Media&quot;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dimensions of the report <strong>&quot;Session source \/ media&quot;<\/strong>I will change it to this.<\/p>\n\n\n\n<p>As a result, <strong>Which service is accessing us from?<\/strong>You can check this.<\/p>\n\n\n\n<p>The dimension is the location of the screenshot. Click to<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58-1024x583.png\" alt=\"\" class=\"wp-image-15825\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58-1024x583.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58-300x171.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58-768x437.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58-18x10.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-58.png 1177w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Please select the &quot;Session Source \/ Media&quot;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59-1024x398.png\" alt=\"\" class=\"wp-image-15826\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59-1024x398.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59-300x116.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59-768x298.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59-18x7.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-59.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This is how the list of source media is displayed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"923\" height=\"699\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-60.png\" alt=\"\" class=\"wp-image-15827\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-60.png 923w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-60-300x227.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-60-768x582.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-60-16x12.png 16w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a2_%e6%af%94%e8%bc%83%e3%82%92%e8%bf%bd%e5%8a%a0%e3%81%99%e3%82%8b\"><\/span>\u2462 Add a comparison<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click &quot;Add Comparison&quot; at the top of the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61-1024x402.png\" alt=\"\" class=\"wp-image-15828\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61-1024x402.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61-300x118.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61-768x302.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61-18x7.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-61.png 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Select &quot;Referral Traffic and Affiliate Traffic&quot; and click &quot;Apply&quot;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62-1024x544.png\" alt=\"\" class=\"wp-image-15829\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62-1024x544.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62-300x159.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62-768x408.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62-18x10.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-62.png 1528w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a3_%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%81%a7ai%e6%b5%81%e5%85%a5%e3%82%92%e7%b5%9e%e3%82%8a%e8%be%bc%e3%82%80\"><\/span>\u2463 Use regular expressions to narrow down AI traffic.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next, click &quot;Add Filter&quot; to narrow down the AI traffic using regular expressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63-1024x290.png\" alt=\"\" class=\"wp-image-15830\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63-1024x290.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63-300x85.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63-768x217.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63-18x5.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-63.png 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Specify the following in the condition settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dimension: Session source \/ media<\/li>\n<\/ul>\n\n\n\n<p>Enter the keyword &quot;session&quot; and select &quot;Session source\/media&quot;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64-1024x307.png\" alt=\"\" class=\"wp-image-15831\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64-1024x307.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64-300x90.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64-768x231.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64-18x5.png 18w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-64.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a4_%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%82%92%e5%85%a5%e5%8a%9b\"><\/span>\u2464 Enter the regular expression<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select &quot;Match Regular Expression&quot; as the match type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"452\" height=\"762\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-65.png\" alt=\"\" class=\"wp-image-15832\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-65.png 452w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-65-178x300.png 178w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-65-7x12.png 7w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure>\n\n\n\n<p>Enter the following regular expression:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>.*gpt.*|.*chatgpt.*|.*openai.*|.*neeva.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|.*google.*bard.*|.*bard.*|.*edgeservices.*|.*gemini.*google.*<\/code><\/pre>\n\n\n\n<p>With this setting, <strong>You can extract traffic from major AI services all in one place.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"880\" height=\"471\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-66.png\" alt=\"\" class=\"wp-image-15833\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-66.png 880w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-66-300x161.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-66-768x411.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/image-66-18x10.png 18w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a5_%e3%82%bb%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a7%e4%b8%a6%e3%81%b3%e6%9b%bf%e3%81%88%e3%82%8b\"><\/span>\u2465 Rearrange by session<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By sorting by the &quot;session&quot; metric,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How much traffic does each AI receive?<\/strong><\/li>\n\n\n\n<li><strong>Which AI is the strongest?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>You can check this.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%91%a6_%e3%82%b0%e3%83%a9%e3%83%95%e3%81%a7%e6%8e%a8%e7%a7%bb%e3%82%92%e7%a2%ba%e8%aa%8d%e3%81%99%e3%82%8b\"><\/span>\u2466 Check the trend using a graph.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Applying the comparison will display the AI traffic trend in a graph.<\/p>\n\n\n\n<p>As a result,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the influx of AI users increasing?<\/li>\n\n\n\n<li>Is it growing at a specific time?<\/li>\n<\/ul>\n\n\n\n<p>You can understand this.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%b3%a8%e6%84%8f%e7%82%b9\"><\/span>Points to note<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e5%ae%9f%e9%9a%9b%e3%82%88%e3%82%8a%e5%b0%91%e3%81%aa%e3%81%8f%e8%a1%a8%e7%a4%ba%e3%81%95%e3%82%8c%e3%82%8b\"><\/span>AI traffic is displayed as less than it actually is.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In GA4, some AI inflow<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>direct<\/li>\n\n\n\n<li>(not set)<\/li>\n<\/ul>\n\n\n\n<p>It may be measured as such.<\/p>\n\n\n\n<p>Therefore,<strong>It&#039;s important to consider the displayed numbers as a guideline only.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%ae%9f%e5%8b%99%e3%81%a7%e3%81%ae%e6%b4%bb%e7%94%a8%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88\"><\/span>Practical application points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Being able to monitor AI traffic allows for the following improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifying articles being cited by AI<\/li>\n\n\n\n<li>Analysis of strong content<\/li>\n\n\n\n<li>Prioritizing LLMO countermeasures<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In other words, <strong>This will enable you to make decisions that will help improve the quality of articles selected by AI.<\/strong><\/p>\n\n\n\n<p>This blog also introduces a method for measuring AI traffic using the exploration function.<br>\u25b6<a href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/seo\/ga4-ai-traffic-analysis\/\" title=\"\">[2026 Latest] How to check traffic from generated AI using GA4<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%81%be%e3%81%a8%e3%82%81\"><\/span>summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you use GA4, <strong>It is possible to analyze AI traffic using regular expressions.<\/strong><\/p>\n\n\n\n<p>especially,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session source \/ media<\/li>\n\n\n\n<li>Filtering with regular expressions<\/li>\n\n\n\n<li>Session sorting<\/li>\n<\/ul>\n\n\n\n<p>By utilizing this,<strong>This allows you to understand the overall picture of AI-driven influx of users.<\/strong><\/p>\n\n\n\n<p>In the future, not only SEO,<strong>Inflow from AI (LLMO) is also an important indicator.<\/strong>It will be.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%9f%b7%e7%ad%86%e8%80%85%e6%83%85%e5%a0%b1\"><\/span>Author information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This article is about building and operating a WordPress site.<strong>HanamiWEB<\/strong>The representative explains it from a practical standpoint.<br>In addition to SEO measures, we also improve websites to be compatible with AI search (LLMO).<\/p>\n\n\n\n<p>If you have any questions, please feel free to contact us via our official LINE account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%88%e3%81%8f%e3%81%82%e3%82%8b%e8%b3%aa%e5%95%8f%ef%bc%88faq%ef%bc%89\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"q_ga4%e3%81%a7ai%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%af%e6%ad%a3%e7%a2%ba%e3%81%ab%e6%b8%ac%e3%82%8c%e3%81%be%e3%81%99%e3%81%8b%ef%bc%9f\"><\/span>Q. Can AI traffic be accurately measured with GA4?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. It cannot be measured perfectly.<br>Since some AI traffic is measured as &quot;direct&quot; or &quot;(not set),&quot; it&#039;s important to treat the displayed numbers as a guideline only.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"q_%e3%81%aa%e3%81%9c%e6%ad%a3%e8%a6%8f%e8%a1%a8%e7%8f%be%e3%82%92%e4%bd%bf%e3%81%86%e5%bf%85%e8%a6%81%e3%81%8c%e3%81%82%e3%82%8b%e3%81%ae%e3%81%a7%e3%81%99%e3%81%8b%ef%bc%9f\"><\/span>Q. Why is it necessary to use regular expressions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. Because GA4 does not have a category specifically for AI-driven traffic.<br>By using regular expressions, you can extract traffic from multiple AI services such as ChatGPT and Perplexity all at once.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"q_%e3%81%a9%e3%81%aeai%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%8b%e3%82%89%e3%81%ae%e6%b5%81%e5%85%a5%e3%81%8c%e5%a4%9a%e3%81%84%e3%81%a7%e3%81%99%e3%81%8b%ef%bc%9f\"><\/span>Q. Which AI services are generating the most traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A. Generally, ChatGPT and Perplexity tend to be more common.<br>However, this varies depending on the website content, so it&#039;s important to check the actual data using GA4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u3001ChatGPT\u3084Perplexity\u306a\u3069\u306e\u751f\u6210AI\u304b\u3089\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff08AI\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u304c\u5897\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u3053\u308c\u304b\u3089\u306e\u30b5\u30a4\u30c8\u904b\u7528\u3067\u306f \u300cAI\u304b\u3089\u3069\u308c\u304f\u3089\u3044\u30a2\u30af\u30bb\u30b9\u304c\u6765\u3066\u3044\u308b\u306e\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1565,12],"tags":[1564,1563],"class_list":["post-15823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aitraffic-llmo","category-seo","tag-ai","tag-llmo"],"blocksy_meta":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2.png",720,540,false],"thumbnail":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2-150x150.png",150,150,true],"medium":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2-300x225.png",300,225,true],"medium_large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2.png",720,540,false],"large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2.png",720,540,false],"1536x1536":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2.png",720,540,false],"2048x2048":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2.png",720,540,false],"trp-custom-language-flag":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2026\/03\/Other-2-16x12.png",16,12,true]},"uagb_author_info":{"display_name":"\u682a\u5f0f\u4f1a\u793eHanamiWEB \u4ee3\u8868\u53d6\u7de0\u5f79 \u677e\u6d66\u307f\u3055","author_link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/author\/hanami\/"},"uagb_comment_info":0,"uagb_excerpt":"\u8fd1\u5e74\u3001ChatGPT\u3084Perplexity\u306a\u3069\u306e\u751f\u6210AI\u304b\u3089\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff08AI\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u304c\u5897&hellip;","brizy_media":[],"_links":{"self":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/15823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/comments?post=15823"}],"version-history":[{"count":2,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/15823\/revisions"}],"predecessor-version":[{"id":15839,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/15823\/revisions\/15839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media\/15817"}],"wp:attachment":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media?parent=15823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/categories?post=15823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/tags?post=15823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}