{"id":9682,"date":"2022-09-26T15:39:00","date_gmt":"2022-09-26T06:39:00","guid":{"rendered":"https:\/\/hanami-web.tokyo.jp\/blog\/?p=9682"},"modified":"2022-09-21T08:29:05","modified_gmt":"2022-09-20T23:29:05","slug":"ga4-tansaku","status":"publish","type":"post","link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/","title":{"rendered":"[GA4] What is an exploration report?"},"content":{"rendered":"<p>Did you connect GA4 without configuring any of the exploration reports?<\/p>\n\n\n\n<p>We&#039;ll provide you with more advanced analysis and ideas to help you improve your website!<\/p>\n\n\n<div class=\"sc\"><a href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wordpress-analytics\/\" title=\"Summary of WordPress site analysis and improvement methods\" target=\"_blank\">\r\n\t<p class=\"sc-txt01\">We introduce how to analyze and improve your WordPress site.<\/p>\r\n\t<p class=\"sc-txt02\">Summary of site analysis and improvement methods \u2192<\/p>\r\n<\/a><\/div>\r\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e6%8e%a2%e7%b4%a2%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88\" >Discovery Report<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e8%87%aa%e7%94%b1%e5%bd%a2%e5%bc%8f\" >Free Form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e7%9b%ae%e6%a8%99%e9%81%94%e6%88%90%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9\" >Goal Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e7%b5%8c%e8%b7%af%e3%83%87%e3%83%bc%e3%82%bf%e6%8e%a2%e7%b4%a2\" >Route data exploration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%87%8d%e8%a4%87\" >Segment overlap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%82%a8%e3%82%af%e3%82%b9%e3%83%97%e3%83%ad%e3%83%bc%e3%83%a9\" >User Explorer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e3%82%b3%e3%83%9b%e3%83%bc%e3%83%88%e3%83%87%e3%83%bc%e3%82%bf%e6%8e%a2%e7%b4%a2\" >Cohort Data Exploration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%83%a9%e3%82%a4%e3%83%95%e3%82%bf%e3%82%a4%e3%83%a0\" >User Lifetime<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/webmarketing\/ga4-tansaku\/#%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%82%a4%e3%82%ba%e3%82%92%e3%81%97%e3%81%9f%e8%a8%ad%e5%ae%9a%e3%81%af%e8%87%aa%e5%8b%95%e4%bf%9d%e5%ad%98\" >Customized settings are automatically saved<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%8e%a2%e7%b4%a2%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88\"><\/span>Discovery Report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have logged in to Analytics, click on Explore in the left sidebar.<\/p>\n\n\n\n<p>In exploration, you can select items and create your own tables and graphs.<br>This is a tool that allows you to measure things other than the default home and report settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119-1024x277.png\" alt=\"\" class=\"wp-image-9683\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119-1024x277.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119-300x81.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119-768x207.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119-1536x415.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-119.png 1748w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It includes a template gallery with seven different templates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120-1024x462.png\" alt=\"\" class=\"wp-image-9684\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120-1024x462.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120-300x135.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120-768x346.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120-1536x692.png 1536w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-120.png 1837w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Free Form<\/li><li>Goal achievement process exploration<\/li><li>Route data exploration<\/li><li>Segment overlap<\/li><li>User Explorer<\/li><li>Cohort Data Exploration<\/li><li>User Lifetime<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e8%87%aa%e7%94%b1%e5%bd%a2%e5%bc%8f\"><\/span>Free Form<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can customize it to display any data you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%9b%ae%e6%a8%99%e9%81%94%e6%88%90%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9\"><\/span>Goal Funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will be able to see the path to achieving your goal.<br>What can be set is the page, event name, and event parameters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%b5%8c%e8%b7%af%e3%83%87%e3%83%bc%e3%82%bf%e6%8e%a2%e7%b4%a2\"><\/span>Route data exploration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can check events and page transitions. You can see what users do on the site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%87%8d%e8%a4%87\"><\/span>Segment overlap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Narrowing down users based on some criteria, such as new visitors, is called a segment, and you can check the overlap rate and number of people between segments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%82%a8%e3%82%af%e3%82%b9%e3%83%97%e3%83%ad%e3%83%bc%e3%83%a9\"><\/span>User Explorer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can pinpoint a single user and take a closer look at their behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%b3%e3%83%9b%e3%83%bc%e3%83%88%e3%83%87%e3%83%bc%e3%82%bf%e6%8e%a2%e7%b4%a2\"><\/span>Cohort Data Exploration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A tool that analyzes whether users who meet certain conditions take action again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae%e3%83%a9%e3%82%a4%e3%83%95%e3%82%bf%e3%82%a4%e3%83%a0\"><\/span>User Lifetime<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can discover how sales increased by not only looking at data on visits but also at subsequent behavioral data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%82%a4%e3%82%ba%e3%82%92%e3%81%97%e3%81%9f%e8%a8%ad%e5%ae%9a%e3%81%af%e8%87%aa%e5%8b%95%e4%bf%9d%e5%ad%98\"><\/span>Customized settings are automatically saved<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data that you add, such as segments, is automatically saved. If you set the data you want to measure each time, you will be able to check it more smoothly next time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-144-1024x469.png\" alt=\"\" class=\"wp-image-9764\" srcset=\"https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-144-1024x469.png 1024w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-144-300x137.png 300w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-144-768x352.png 768w, https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/image-144.png 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"sc\"><a href=\"https:\/\/hanami-web.tokyo.jp\/blog\/en\/line\/\" title=\"Free online consultation for in-house website development and in-house operation support\" target=\"_blank\">\r\n\t<p class=\"sc-txt01\">Utilizing WordPress and no-code<\/p>\r\n\t<p class=\"sc-txt01\">We specialize in creating systems that enable in-house management of web improvements.<\/p>\r\n\t<p class=\"sc-txt01\">We accept free online consultations. Please feel free to contact us.<\/p>\r\n\t<p class=\"sc-txt02\">Get a free consultation now \u2192<\/p>\r\n<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>GA4\u306b\u3042\u308b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3001\u4f55\u3082\u8a2d\u5b9a\u3092\u3057\u306a\u3044\u307e\u307eGA4\u3092\u63a5\u7d9a\u3057\u3066\u304a\u3057\u307e\u3044\u306b\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff01 \u63a2\u7d22\u30ec\u30dd\u30fc\u30c8 \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3078\u30ed\u30b0\u30a4\u30f3\u3092\u3057\u305f\u5f8c\u3001\u5de6\u30b5\u30a4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1507],"tags":[1445],"class_list":["post-9682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing","tag-google-analytics"],"blocksy_meta":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",720,540,false],"thumbnail":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15-150x150.png",150,150,true],"medium":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15-300x225.png",300,225,true],"medium_large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",720,540,false],"large":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",720,540,false],"1536x1536":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",720,540,false],"2048x2048":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",720,540,false],"trp-custom-language-flag":["https:\/\/hanami-web.tokyo.jp\/blog\/wp-content\/uploads\/2022\/09\/thumnail-15.png",16,12,false]},"uagb_author_info":{"display_name":"\u682a\u5f0f\u4f1a\u793eHanamiWEB \u4ee3\u8868\u53d6\u7de0\u5f79 \u677e\u6d66\u307f\u3055","author_link":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/author\/hanami\/"},"uagb_comment_info":0,"uagb_excerpt":"GA4\u306b\u3042\u308b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3001\u4f55\u3082\u8a2d\u5b9a\u3092\u3057\u306a\u3044\u307e\u307eGA4\u3092\u63a5\u7d9a\u3057\u3066\u304a\u3057\u307e\u3044\u306b\u306a\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f \u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u884c&hellip;","brizy_media":[],"_links":{"self":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/9682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/comments?post=9682"}],"version-history":[{"count":0,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/posts\/9682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media\/9765"}],"wp:attachment":[{"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/media?parent=9682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/categories?post=9682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanami-web.tokyo.jp\/blog\/en\/wp-json\/wp\/v2\/tags?post=9682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}