[Diagram] How to set up Google Ads conversion tags with GTM

Conversion settings are essential when running Google Ads. This article explains how to set up conversions using no-code tagging with GTM.

Conversion goals

This time, I would like to set the completion of a request for information from the landing page as the conversion.

Conversion Settings

On the Google Ads management screen

• Reports
• setting
• conversion

Click.

Add a conversion

Click the New Conversion Action button to create a new conversion.

Conversion types

Since we want to measure website conversions, select Website.

Enter your domain

The part of ●●●.com that does not include https etc. is called the domain. After entering the domain, click Scan.

Set up a conversion action

This time, I used [Create conversion actions manually using code]. I did not use [Create conversion actions automatically from website events].
Click the [Add conversion action manually] button to create one.

• Optimizing goals and actions
• Conversion Name
• value

Set the following. This time, I set it as follows. The price is set to 100 yen.

Once you have made the settings, save them and click the Next button.

Setting up Google Tag Manager

Add the conversion settings you just created in Google Tag Manager.

• Conversion ID
• Conversion Labels

We will use this later.

Conversion settings in GTM

Next, we'll configure it in Google Tag Manager.

Add a new tag. Enter a descriptive name in the title and click the pencil to create the tag.

The tag type is [Google Ads Conversion Tracking].

Enter your conversion ID and conversion label

Displayed when adding a conversion on the Google Ads screen

• Conversion ID
• Conversion Labels

Enter the.

If you are having trouble finding a conversion linker tag in your container, please refer to the following blog post for instructions on how to set it up.
→What does "Conversion linker tag not found in container" mean in GTM (Google Tag Manager)?

Setting up triggers

The trigger will be set when the information request completion page is displayed.

• Trigger Type – Page View
• Trigger location – Some page view (specify thank you page)

Save the final settings, publish and you're done.

Setting up remarketing tags in GTM

Next, we will set up the remarketing tag in Google Tag Manager.
After entering a title for adding a new tag, select the tag type. In this example, select [Google Ads Remarketing].

Add conversion ID and conversion label

You will also add the conversion ID and conversion label to this screen.

Setting up triggers

This time, we will target all pages on the site, so set the trigger to ALL Pages.

Once you have set it up like this, save it.

Finally, click the Publish button to publish your settings.

This completes the conversion settings for Google Ads. If you do not set up the conversions, you will not be able to consider areas for improvement, so please make sure to do this before starting Google Ads!

How to check if the settings are correct

Once all the settings are complete, when you view the Google Ads conversion list page, you will see an option for “Troubleshooting” next to the conversion you just created.

Click here.

Tag Assistant will launch, so enter the URL of the page that will result in a conversion.

A preview of the page will open in a new window. Keep it open and check the Tag Assistant site, then click the [Continue] button.

When you switch to GTM tags, a list of active tags will be displayed. This site contains a variety of tags.

• Conversion Linker
• Document request completion conversion tag
• Remarketing Tag

You can confirm that the three types of tags you just set are working properly.