Free SEO measures that even beginners can do themselves - Part 1

Are you aware of SEO measures?

We will introduce techniques that can be used on free blogs such as Ameba Blog and Hatena Blog!

Do-it-yourself SEO strategies even for beginners – Part 1

Search robots look at the page title, description, headings, and text under heading tags. These are important parts.This is an SEO tip!

It is common for people creating websites to

There is no page title.

☑ No page description

What blogs have in common

☑ Heading tags h1, h2, and h3 are not set

Perhaps this also applies to your website or blog? Well, let's introduce some specific SEO measures.

[Self-help SEO measures 1] Title setting

What kind of titles do you give to your blogs? Do you consider SEO when choosing titles?

This is the easiest part of SEO that beginners can do on their own.

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Have you set a title that doesn't include any of the keywords you want to search for?

Search robots look at the title and make guesses about what the page is about.

This title includesInclude the keywords you want people to search for!

Give your page a descriptive title that includes the keywords you want to search for.

Is it okay to use the same page title with the most desired search keywords for all pages? No, it is not.

In the case of a homepage, the top page and service pages contain different content, so the concept is that the page titles also need to be different.

Duplicate titles are considered an important SEO measure, so much so that if there are two pages with the same title, an error will be displayed in the Search Console provided by Google.

Also,Title lengthYou also need to be careful about the name, it's better not to make it too long. If it's too long, it may not be displayed in the search results, but Google recommends 30 characters or less in Japanese.

[Self-help SEO Measures 2] Description

Blogs and other sites have a section at the top where you can put a title, so many people know that you need to set a title, but what is a description? Are there any of you who are wondering? It's an important point for SEO!

In the home page settingsdescriptionThis will be the setting.

Depending on the blog, it may not be possible to set this, but if there is a section to enter a page description, that section will become the description.

At the beginning of the page description, use the text you thought about in the title earlier.Keywords to be searchedI will bring you a text that includes the following.

Unlike the title, the page description cannot be short. It is recommended to keep it between 100 and 320 characters.

The page description will be displayed under the title of the search results.Something that will make users want to click,Page SummaryI will continue to write.

Do not write the same content in the page description as other pages! Since the content of each page is different, the page description should also be different. Duplicate page descriptions will also result in an error.

[Self-help SEO measures 3] Heading tags

I think many people don’t use heading tags. It is common knowledge among experts that using heading tags is an SEO measure.

A heading tag is a part of HTML syntax.h1,h2.h3,h4,h5It starts with the letter "h," which is an abbreviation for headline, and the smaller the number (1 is the most important), the more important the word on the page.

Generally, the title is automatically set to h1.

Therefore, when writing blog content, you can start by using h2.

How to use it is as follows: Even beginners can do it! Do-it-yourself SEO measures – Part 1

• [Self-help SEO measures 1] Title setting
• [Self-help SEO Measures 2] Description
• [Self-help SEO measures 3] Heading tags

I use h2 for this part. It's like a subtitle at the beginning of a paragraph.

We will organize the h into a hierarchy, with main headings and sub-headings.

For example, in the case of cooking, if you set the heading [Stew] to h2, the child elements of the heading, such as [Nikujaga] (beef and potatoes) and [Chikuzenni], will be h3.

Furthermore, if you want to add ingredients and recipes to the content for [Nikujaga], you can create a hierarchical structure for the content, such as h3.

With hierarchical content, the search robot can easily find each heading and accurately determine the content of the page.

If the content does not have a heading, the search robot cannot correctly understand the content of the page. Since the only thing they can judge the content from is the title (the first H1) and the page description introduced earlier, it is easy to see that pages that can also use the content as a criterion are evaluated better as SEO measures.

and,Also pay attention to the text that comes right after the headline.This is also judged by search robots!

Create a heading that includes the keywords you want to be searched for, and pay attention to the text immediately following the heading.After that, you can write the content freely!

summary

There are many SEO strategies that even beginners can easily implement on their own. This time, we talked about three very simple steps: setting the title, setting the page description, and setting the heading.

Please look forward to the next one♪

Explained through online video courses

Hanami-web offers one-on-one WordPress courses. The most frequently asked question is about SEO.

If you are using WordPress and writing a blog, but don't know how to do SEO, we have an online video course that explains simple internal SEO measures that even beginners can start today. Please take advantage of it.

Enhanced security is good for SEO!

First, Always-on SSL. We'll use xserver as an example!

[SEO measures] Explaining the steps to use xserver's free proprietary SSL! November 2019

For those who want to further strengthen security, there are countermeasures against cross-site scripting attacks and clickjacking attacks. After configuring these settings, the security of the SEO verification site I always use became 100%!

I thought about security measures for WordPress

Extra edition

There is even an SEO certification course you can take online!