How to increase website traffic

Are there many web managers out there who are worried about the low number of visitors to their websites and want to increase them?

Have you tried desperately to find SEO keywords, add more blogs, change the content of your homepage, add more keywords, and so on, but failed to see any results?

Basic structure of online sales

The basic structure of web sales is

Web sales = number of hits x conversion rate x unit price

It works on the basis that increasing the number of hits will increase the sales of the web. Even if you increase the number of hits, it is meaningless if the conversion rate decreases, so it is important to think about how to increase the number of hits that will become true customers.

Increase your sources of traffic!

SEO measures take time to be effective, so if you want to increase your traffic immediately, the quickest way is to increase the number of sources of traffic.

What is the source of inflow?

Increasing the number of sources of traffic means increasing the number of sources other than natural search (where SEO measures have an effect).

• YouTube
• Twitter
• Facebook
• Instagram
• Portal site
• advertisement
• Links from external sites

The more inflow routes you have, the more access you will get.

How to use Analytics to find out where your traffic comes from

We will introduce how to find the source of inflow using Google Analytics 4 (GA4).
First, log in to Analytics.

• Reports
• Attracting customers
• Traffic Acquisition

You can see your traffic numbers - where people are coming from to your site.

1. Organic Search - Google Search
2. Direct - Click directly on the URL listed somewhere
3. Organig Video - Google Video Search
4. Rrferral - Traffic from external sites
5. Organic Social - via social media
6. Paid Search - via ads

You can see things like:

How to check the source of inflow using SimilerWEB

SImilerWEB is used for competitive research, but it can also be used to analyze your own website.

By entering a domain, you can find out where the site is coming from.

First, get started!

Simply thinking "Oh, I see!" will not increase the number of visitors.
The basic principle of website improvement is to implement it as soon as you think of it and measure the effect. It's too late to try it later, and you'll end up not doing it at all!

I know that it's better to use social media and advertising, but I'm not good at it... I think there are many people who are not good at it. First, ask an outside company to set up a new source of traffic! Try it out!