Many people use Google Analytics to analyze which pages users who visit their websites are looking at. Wouldn't you like to use the most frequently viewed pages as a basis to guide users to other pages or to lead them to inquiries?

In such cases, we use the heat map function.

• Where you click
• Departure point

It is a tool that visualizes the above information using color.

Recording function that allows you to view visitor movements in real time

Click on the Recording section

• Play - Play recorded user actions
• Date and Time
• Unique ID for the user - if the user is new, it will be appended with "new"
• Country
• Staying time
• Number of Actions
• Page views
• Staying time

You can even tell.

How to use the Recording feature

It would be a waste to just see the visitor flow and think it's interesting. If you do a proper analysis, are there any commonalities between the users who visited your company's website?

• User needs are different from what was thought of within the company
• People interested in this content

This will give you an idea of how you can improve your site.

Based on the actual measured data, we create hypotheses for improving the website and then execute them. Then, by repeating the measurement and analysis, we can grow the website.

It's important to keep going! Site improvements cannot be completed in a day. By making repeated improvements effectively, you will see results in six months or a year.

Introducing Hotjar's Recording function in this video!