Summary of SEO for attracting customers from your website in 2020

Hello. I'm Matsuura, the representative of hanami-web.

[I want to attract more customers from my website and the web]

I think people who feel that way are reading this article.

At hanami-web, we create WordPress sites, provide website update services, website renewal services, and provide WordPress private lessons. Since we are a private office without a brick-and-mortar store, attracting customers from the web is essential.

I have summarized the steps I have taken to ensure that my website is able to attract web visitors, so I would like to introduce them to you.

Server contract/domain acquisition

A server contract is required for a website that has a store on the web.
I have taught one-on-one WordPress lessons to over 200 people, and many of them use [xserver]. The cost of a server contract varies depending on the server, but it is generally between 500 and 1,000 yen per month.

In addition, you need your own domain. In other words, you need to get a URL to access your website, xxx.com. This costs around 1,000 yen per year. The price varies depending on the type of domain. xserver also offers free domains with server contracts.

I've heard that if I introduce too many servers it can get confusing, so I've narrowed it down to three.

How to get started with WordPress! First, compare hosting services!

WordPress construction

Why is WordPress good?
If you create a website using WordPress, you can write a blog.

Write a blog ⇒ Increase number of pages ⇒ Increase site volume ⇒ SEO effect

This inevitably leads to a higher ranking. A website with many blog posts and frequently updated blog posts will be ranked higher than a website with only five pages that contain only the bare minimum of information.

It is also possible for you to update the text on your homepage even if you have no knowledge of HTML syntax or CSS.

Note
Generally, when you ask for a WordPress site to be created with an original design, the content structure tends to become complicated due to the extensive use of HTML and CSS, making it difficult to update.
Do you want to prioritize design?
・Do you want to focus on attracting customers?
It depends on the purpose, but I believe that in the future, it will be necessary to build WordPress in a structure that allows for updates.

For more information about wordrpess, please see the following article:

What is WordPress? Why is it popular? Features explained for beginners

WordPress Theme Selection

Although I signed a server contract and built WordPress,

Which theme should I use?

First of all, what is a theme? Some of you may be wondering. A templated design is called a theme. Therefore, the general structure of your website is determined by choosing a theme. There are paid themes and free themes.

I have been giving individual WordPress lessons and I want to know what themes people are actually using. I am sharing real information that you won't find in an internet search, so please use it as a reference.

[A real report from a WordPress teacher!] What are the WordPress blog themes that people actually use? Updated in February 2021!

Q&A solutions for when you're in trouble

After giving individual WordPress lessons, what are the most common concerns and questions?

When I searched online, there was too much information and I didn't know which one was correct.

I researched it myself and it took me weeks or months, but I couldn't start WordPress after all. I took a one-on-one lesson and was amazed at how much I could do in 90 minutes! If there is something you can't solve on your own, I recommend taking a course!

I am also registeringStorecaThere are several WordPress teachers.

Web customer acquisition method

Completing the construction of WordPress is not the end! This is just the beginning.

To put it in terms of sports, it's like buying a full set of clothing.
Now I need to train and produce results.
This training isUpdate your website to attract customers onlineIt will be.

in particular

• We will improve the content of our website using analysis tools such as Google Analytics. (Updated)
• Keep your home page content fresh.
• Post blog posts and increase volume on your site.
• Rewrite blog articles and develop strategies to not only post articles but also rank them higher on the site.

It is necessary to do the above things all the time. Also, in order to increase the conversion rate of those who visit the site, such as inquiries, we will add structures such as pop-up windows that effectively encourage customers to make inquiries.

We'll introduce you to the features of Hub Spot that we actually use for web marketing sales!

SEO Measures

We have said that it is important to post blog articles in order to frequently update your homepage, but simply writing articles will not be effective for SEO.

There is a minimum requirement for writing WordPress blog articles. Implement SEO measures to increase leads and fans from organic searches through your blog articles.

What is SEO? Here are 14 measures from Google Developer Guidelines that even beginners can do!

Reservation System

Not only do we need to increase conversions for inquiries, but we also need to increase conversions for applications for courses and interviews/consultations.

This is an essential reservation guide for those who hold courses. How smoothly customers can proceed to make a reservation will lead to securing a reservation.
Apart from courses, you can also use it to make appointments for meetings with business partners or to take reservations for free consultations, etc.

Please enter your desired date and time in the inquiry form.Your booking rate will increase if you can select available dates and times from a calendar.There are also many tools that can sync with Google Calendar, so you can automatically accept reservations without making a booking.

There are many options, such as using a WordPress plugin or registering a reservation-only website. Below we introduce the recommended method for building a reservation system with WordPress.

[2023 Latest Edition] What is a reservation system plugin that can really be used with WordPress? Thorough verification including Japanese compatibility!!

Building an online meeting

Currently, the demand for online meetings is increasing due to the impact of the COVID-19 virus. I believe that the demand for online meetings will increase dramatically in the future.

The benefits of online

• Connect with people far away
• No need to worry about travel time or costs
• No venue fee required
• Flexible time

There are many benefits to being online, so if you haven't used online meetings yet, I recommend you take this opportunity to start using online services!

I don't need any space rent either.Group classes available for 500 yenWe also hold these events! Having contact with many customers can lead to subsequent website creation or private lessons.

The online conferencing tool we recommend is Google Meet!

Explaining how to start a meeting on Google (Hangout) Meet! Compared to Zoom

Online Sales

Many people are considering selling online, not just in brick-and-mortar stores. You can sell not only tangible products, but also intangible products such as downloadable products and courses. The advantage of selling online is that the products sell automatically. It is an essential guide to increase your income.

The other day, I tried setting up BASE, which is free for the month. There is a fee when you make a payment, but there are no running costs if you just register your products.

Some people want to build an online shop with WordPress, but they are concerned about security. Also, it is easier to manage customers on a website built specifically for online shops than on WordPress. With WordPress, you have to add plugins yourself or purchase additional paid plugins.

We register intangible products, such as courses, on BASE, but it is also possible to manage customers and accept credit card payments.

Setting up a free BASE account over the course of a week! Day 1

summary

If you don't know where to start, we also accept [free online questions and consultations]. We accept consultations on anything related to websites and the web, not just WordPress.

When actually running WordPress, I want to learn the initial settings and basic usage! There are some things I don't understand.Private lesson course on WordPressWe also offer this service.

At hanami-web, we can support you from creating your website to individual lessons during its operation. If you would like to manage your own website from now on, please feel free to contact us!