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"We created a recruitment website, but we're not getting as many applications as we'd hoped."
"I feel like the design is starting to look outdated."
"It looks distorted when viewed on a smartphone."

If you're facing these kinds of challenges, it might be time to consider redesigning your recruitment website.

This article explains when you should redesign your recruitment website and how to do so effectively.

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When is the time to redesign the recruitment website?

① The number of applications and inquiries has decreased.

If your recruitment website is getting traffic but not generating applications, the content and design may not be meeting the needs of job seekers. Check your data using Google Analytics and Search Console to determine if improvements are needed.

② The design is outdated and does not match the company's brand image.

Websites created more than five years ago are often outdated in terms of design trends. Outdated website designs can give job seekers the impression that the company is "old-fashioned."

③ Does not display correctly on smartphones

Currently, most job seekers check job postings on their smartphones. Websites that are not mobile-friendly lose out on a significant number of applications. This also affects Google search rankings, so immediate action is necessary.

④ Unable to update content yourself

Websites that require constant requests to the production company for updates struggle to provide timely recruitment information. Consider migrating to a system that allows the person in charge to update the site themselves (such as WordPress).

⑤ The company is unable to adapt to its growth and changes in its business operations.

If you add new businesses or services, or if the types of jobs you want to hire change, you will need to review the structure of your website itself.

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How to proceed with a recruitment website redesign [5 steps]

STEP 1: Current situation analysis and identification of challenges

Before starting the redesign, let's organize the issues with the current site.

Indicators to check:

• Google Analytics: Monthly visits, bounce rate, and time spent on site.
• Google Search Console: Impressions, Clicks, Ranking
• Trends in the number of applications

Understanding "where job seekers are dropping off" and "which pages are receiving the least traffic" will reveal the priorities for the website redesign.

STEP 2: Determine the purpose and goals of the renewal.

Always define your objectives when undertaking a website redesign. If your objectives remain vague, you may encounter misunderstandings with the production company or be unable to measure the effectiveness of the project.

Examples of objectives:

• Increase the number of monthly applications by ○.
• Complete smartphone compatibility.
• Create a system that allows recruiters to update content themselves.
• Enhance the employee interview page.

STEP 3: Review the published content

We will review the current content and organize what needs to be added, deleted, or updated.

Content to consider adding:

• Employee Interviews and Introductions
• Recruitment Blog (Workplace Daily Life & Event Reports)
• Company Vision and Philosophy Page
• Details of employee benefits
• Frequently Asked Questions (FAQ)

Content that needs to be deleted or updated:

• Outdated job postings and closed job listings
• Company information no longer reflects reality.
• Old photographs and statistical data

STEP 4: Choose a production method and production company.

Choose the method for creating the redesign. If there are problems with your current system, consider migrating to WordPress at this time.

Reasons why migrating to WordPress is recommended:

• The person in charge can update it themselves.
• Easy to implement SEO measures
• It can flexibly accommodate future feature additions.
• High cost performance

STEP 5: Measuring effectiveness after launch and continuous improvement

After the redesign, regularly check the changes in access numbers, application numbers, and search rankings. Even if you don't see immediate results after launch, continuously updating and improving your content will gradually increase the number of applications.

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Estimated cost of redesigning a recruitment website

Renewal details	Estimated cost
Partial design modifications	30,000 to 100,000 yen
Complete redesign of all pages	200,000 to 500,000 yen
System migration to WordPress	150,000 to 400,000 yen
Complete content review and renewal	300,000 to 800,000 yen

The cost will vary depending on the production company, the number of pages, and the required functions. We recommend requesting quotes from multiple companies and comparing them.

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Frequently Asked Questions (FAQ)

Q. How long will it take to redesign the recruitment website?
A. It depends on the scale, but a rough estimate is 1 to 3 months. Since preparing the content (photo shoots, interviews, etc.) often takes time, we recommend starting early to align with your recruitment schedule.

Q. Can you redesign the website without changing the current URL?
A. Yes, it is possible. If you redesign your website without changing the URL (no 301 redirects are needed), you can retain your previous SEO ranking. Be sure to tell your web development company that you want to keep the URL.

Q. If I migrate to WordPress, will my existing content be transferred?
A. Text and images can generally be transferred. It is also possible to migrate while maintaining existing URLs.

Q. How much does it cost to redesign the recruitment website?
A. The cost varies depending on the content, but a complete redesign using WordPress typically costs between 500,000 and 1,500,000 yen. For more details, see "$\text{Cost estimates for recruitment websites}$Please see "Average Cost of Recruitment Websites".
▶What is the average cost of a recruitment website? A thorough explanation of pricing by production method.

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summary

This article summarizes when and how to consider redesigning your recruitment website.

Timing of the renewal:

• The number of applications has decreased.
• The design is outdated or doesn't match the brand.
• It doesn't display correctly on my smartphone.
• I cannot update the content myself.
• The company is unable to adapt to its growth and changes.

How the renewal process will proceed:

1. Current situation analysis and identification of challenges
2. Set your objectives and goals.
3. Review of published content
4. Choosing a Production Method and Production Company
5. Post-launch effectiveness measurement and continuous improvement

A recruitment website isn't something you create once and forget about; regularly reviewing and improving it will enhance your recruitment capabilities.

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For a redesign of your recruitment website, contact HanamiWEB.

HanamiWEB offers WordPress website redesign services for recruitment sites.
We provide comprehensive support, from understanding the current site's challenges to design, content planning, and post-launch update support.

▶ Click here for WordPress website redesign and development services for your recruitment site.