"We created a recruitment website, but we're not getting any applications."
"I don't know what kind of content I should post."

Even if you create a recruitment website to strengthen your hiring efforts, it won't lead to applications if it doesn't have content that resonates with job seekers.

This article explains seven key points for creating a recruitment website that will attract job seekers.

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Why is a recruitment website even necessary in the first place?

Many companies conduct their recruitment activities solely through job postings on recruitment platforms (such as Indeed, Rikunabi, and Wantedly),Having your own recruitment website offers the following benefits:there is.

• It allows us to communicate the company's appeal in depth, something that cannot be fully conveyed through job boards.
• Applying through your own website can reduce recruitment costs.
• You can maintain continuous contact with job seekers through organic traffic from Google searches.
• The company's brand image can be communicated in a unified manner.

Especially in recent years, people have been searching for the names of companies that caught their attention on job boards.An increasing number of job seekers are checking recruitment websites and official sites before applying.Improving your company website directly impacts your recruitment efforts.

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Point 1: Prioritize posting information that job seekers want to know.

The information that job seekers who visit a recruitment website want to know most is the following:

• What kind of work is it?
• Salary, working hours, holidays, and other benefits
• Workplace atmosphere/company culture
• Career path after joining the company
• Real voices from people who are actually working there

TheseThe homepage is designed for easy access.The basic principle is to ensure that job seekers don't leave the site while searching for the information they need. Carefully design the information structure to prevent this.

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Point 2: Convey the "real workplace" through employee interviews.

One of the contents that job seekers are most interested in on a recruitment website is,Employee Interviewsis.

• Reason for joining the company
• Daily work schedule
• Job satisfaction and challenges
• Good points of the company

From the "Company's Appeal" written by the hiring manager:Words from employees who actually work thereThis approach resonates more with job seekers. Including multiple interview articles with photos conveys the realistic atmosphere of the workplace.

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Point 3: Smartphone compatibility (responsive design) is essential.

Most job seekers check job postings on their smartphones.Smartphone-friendly design (responsive design)This is a mandatory requirement for creating a recruitment website.

Websites that are not mobile-friendly receive lower rankings in Google search results, putting them at a disadvantage in terms of SEO. WordPress offers a wide variety of responsive themes, making it easy to achieve this.

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Point 4: Clearly define the recruitment process.

Many job seekers are anxious about the process from application to hiring.
Recruitment process from application to job offerLet's present it in an easy-to-understand step-by-step format.

STEP 1 Application (via web form) ↓ STEP 2 Document screening (we will contact you within 3 business days) ↓ STEP 3 First interview (online interview possible) ↓ STEP 4 Final interview ↓ STEP 5 Job offer

Including an estimated timeframe for the selection process will help reassure job seekers.

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Point 5: Keep the entry form simple.

Job seekers who were trying to apply,Too many input fields, causing me to abandon the form.There are many such cases.

The minimum required fields for the entry form are as follows:

• full name
• email address
• telephone number
• Desired job
• Free description field (optional)

Resumes can be attached as PDFs or submitted at a later date.Efforts to reduce the effort required for data entryThis will lead to an increase in the application rate.

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Point 6: Increase traffic from search engines through SEO measures.

To get your recruitment website to appear in Google search results, you need to implement SEO measures.
The following three points are particularly important:

① Setting page titles and headings with keywords in mind
Include keywords that job seekers are likely to search for in your titles and headings, such as "Job openings in [job title]" or "Hiring in [region]."

② Optimizing page loading speed
Slow-loading websites are more likely to cause job seekers to leave, which also negatively impacts search engine rankings. This can be improved by compressing images and utilizing caching.

③ Regular updates to the recruitment blog
Regularly publishing blog posts such as employee interviews and workplace reports can improve your search engine ranking and increase your reach to new job seekers.

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Point 7: Design with future updates and maintenance in mind.

Creating a recruitment website isn't the end of the process.Continuous updates are important.is.

• Addition/Change of Job Openings
• Regular addition of employee interviews
• Recruitment blog update
• Updates to the recruitment process and compensation information

If you create your website using WordPress, your hiring manager can update the content themselves from the administration panel, allowing you to manage the site while keeping costs down by avoiding repeated requests to a web development company.

▶Updates available as quickly as the same day! Weekend and holiday service available! Click here for details on our website update service.

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Frequently Asked Questions (FAQ)

Q. Are the recruitment site and the hiring site the same?
A. They are used with almost the same meaning. It refers to all websites that publish a company's recruitment information.

Q. What are the advantages of creating a recruitment website using WordPress?
A. The biggest advantages are that the person in charge can update the content themselves and that SEO measures are easy to implement. For more details, see$\text{Recruitment site}WordPress\text{Made with}5\text{2 benefits}$Please see "5 Advantages of Creating a Recruitment Website with WordPress".
▶ 5 Benefits of Creating a Recruitment Website with WordPress | We Also Explain Why It's Easy for the Person in Charge to Update

Q. What are the costs involved in creating a recruitment website?
A. The cost varies depending on the production method, but for website creation using WordPress, the guideline is 100,000 to 500,000 yen. For more details, see$\text{Cost estimates for recruitment websites}$Please see "Average Cost of Recruitment Websites".
▶What is the average cost of a recruitment website? A thorough explanation of pricing by production method.

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summary

Here are seven key points for creating a recruitment website that will attract job seekers.

1. We prioritize posting the information that job seekers want to know.
2. Employee interviews convey the reality of the workplace.
3. Smartphone compatibility is essential.
4. Clearly define the recruitment process.
5. Keep the entry form simple.
6. SEO measures to increase traffic from search engines.
7. Designed with future updates and maintenance in mind.

A recruitment website is a crucial hub for hiring activities. Designing content from the job seeker's perspective and continuously updating it will lead to an increase in the number of applications.

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For recruitment website creation services, contact HanamiWEB.

HanamiWEB offers WordPress website development services for recruitment and hiring sites.
Leave everything to us, from setting up employee interview pages and entry forms to providing support for updates after publication.

▶ Click here for WordPress website creation services for recruitment sites.